50+ Black Owned Baby Brands

50+ Black Owned Baby Brands To Support Now & In the Future

Although we received much of what we used for our son’s first year of life from our baby shower, I have started to do a lot more shopping for TKB as he gets bigger and grows older. As part of my Buy Black initiative this year, I have been gathering tons of Black owned baby brands to support now and in the future. My team has put together a list of over 50 Black owned baby and children’s brands for you to support as well (details below), but here are 10 to get you started!

Ade + Ayo
From their original prints, vibrant colors, and adorable accessories, Ade and Ayo is one of my latest favorite Black owned finds. Their beautiful fusion of African culture into children’s clothing, nursery decor and toys has made it SO hard for me to not put every single one of their items into my shopping cart for TKB!
Black baby boy in African inspired white onesie with brown print
Beautiful Curly Me
We all know how much representation matters, and that certainly applies to the toys our children play with. I love seeing more and more doll brands representing various skin tones and hair textures. Beautiful Curly Me has a great selection of dolls that do just that. They also have the cutest matching satin sleep caps for mommy, daughter and doll!
Black girl child with doll and hair caps
Black Owned Baby
Launched in June 2020, Black Owned Baby has an online marketplace that features all Black owned baby and children’s products. In the wake of the ongoing systemic racism and social injustices towards Black people in the US and across the globe, its founder started the platform in an effort to help Black entrepreneurs in the baby and children’s industry grow. I am totally here for it!
Blue Baby Shoes from Black Owned Baby Brand
Crunchy Boutique
This family owned business champions ‘natural parenting’ through their sustainable, eco-friendly products for baby and mama. From cloth diapers, to reusable feminine hygiene products, and energy-free nursing pumps, Crunchy Boutique is ideal Black owned brand for the conscious consumer.
Wooden spoons and cloths
Darlyng and Co
Darlyng and Co pride themselves on being the first store to offer birthday and baby shower gift registries with all Black owned products. They’ve got a wide range of everyday essential parenting products that you can shop for yourself, or gift to family and friends (to whom they’ll happily deliver, beautifully wrapped).
Black family owning black owned baby brand
Happy Mango
Whether you’re looking for strollers and car seats, nursery decor, or nursing and feeding items, Happy Mango has a great selection of eco-friendly products for your little one. As you scroll through their various categories of items, you’re sure to find what you’re looking for at a variety of price points.
Black and Blue Baby Stroller and Bag from Shop Happy Mango Black Owned Baby Brand
Just Like Me Box
Ever since I became a mom, I’ve been very intentional about children’s books with inspirational messaging and that teach kids to love themselves. Just Like Me Box offers a nifty monthly subscription service where you can get fun and educational books that encourage self-love and self- discovery, all featuring characters of color, delivered right to your doorstep!
Black mom and son reading book with black characters
Little Muffincakes Baby Boutique
If you’re looking for baby clothes and accessories that represent children of color, be sure to check out Muffincakes Baby Boutique and see what they have to offer. From blankets, and bibs, to clothing and backpacks, their products all have cute little Black characters that reflect the diversity of beauty in children.
Baby Baby Girl in Pigtails Wearing Bib from Black Owned Baby Brand
Modern Mama
Feeding time for babies and young children can get really messy. However, that doesn’t mean your baby feeding items can’t look sleek. Modern Mama is a Black owned children’s brand that offers silicone feeding items with a clean, modern look and neutral tones that can easily fit in with the rest of your home decor and kitchenware.
Green grey silicone bib
Shine Cloth
We’re a cloth diapering family, and I’ve been enjoying discovering different Black owned cloth diaper companies. Shine Cloth captures Black cultural moments in diaper form, including a popular Black Lives Matter diaper that I’m patiently waiting for them to restock.
Green cloth diaper with Colin Kaepernick embroidery

Want to see the rest?

Share your favorite Black owned baby brands with us in the comments!

Share your thoughts...

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  1. While not a mom yet, I have used this list since I received it over a year ago to shop for family friends! Simply love and the parents have, too!

  2. Wow! I’m so impressed with so many unique styles and pieces. Very different from the old traditional design from way back! If only we had these companies ? back when!

powered by chloédigital